Imagination Walks in Omotesando

Fashion Trends & Culture - August 7th, 2009


The slogan for funky Spanish shoe brand Camper is ‘imagination walks,’ which is reflected in the opening of the brand new Together store in Omotesando. Acclaimed Madrid-born artist Jaime Hayon was brought in especially for the design of this fresh boutique. “The result is a space full of life and light that invites people to dream,” commented Hayon.

Hayon went on to describe the concept of the Tokyo store, “There are no corners, only curved forms. There is an interesting contrast between the walls covered in Bisazza mosaic tiles, perfect and delicate, and the cement floor, basic and unfinished. The colored mirrors placed on the ceiling elongate perspective and give the store added warmth.”

The Together concept includes collaborations with artists, architects, and designers from around the world, such as Carlos Ronaldo, Neville Brody, Óscar Mariné, and Shiro Miura, all of whom contribute to the space individually by bringing their own unique and special approach.

Camper Together 4-30-4 Jingumae, Shibuya-ku Tel: 03-5778-2880

Camper store